Who we are

GC Rieber Salt is a family-owned company with 140 years of experience in innovation. GC Rieber Salt is at the forefront of serving our core segments with minerals for a more sustainable future. Through our extensive know how, logistics network, premium suppliers and innovative heritage, we are confident that our market-leading position will motivate you and your customers to achieve a more sustainable future. We work purposefully and constantly to obtain the best logistics for our products to the market, which will give our customers a competitive edge, effective ordering procedures and simple and safe warehousing. We offer product information and technical assistance. We spend time and resources on testing and recommending the best possible product for the individual application.

Business principles

GC Rieber’s activities have always been based on the business principles of our founder. These have been added to by each new generation in the GC Rieber family.

1. GC Rieber shall only ever engage in business that can be expected to benefit both the buyer and the seller.
2. It is better to risk your money than your reputation. Don’t speculate, except when it is necessary in the normal course of operations.
3. Never put all your eggs in one basket.
4. The ABCDEF rule – At Besidde Contanter Det Er Finessen – The art is to always have sufficient liquid assets.
5. The first losses are always the smallest ones. It is better to sell at a loss than not to sell at all.
6. Developing the company’s human resources is equally important to developing its financial resources.
7. Value the person who makes two blades of grass grow where before there was only one.
8. In order to preserve, we must always renew. Constantly innovate and retain what is best. Focus on where we can excel.
9. We must maintain an open dialogue between our community, business partners, employees and shareholders.
10. Natural resources should be passed on to future generations in at least as good shape as they were in when we took over.